Custom Experiential Retail Display for Snipes x PS5 in Queens, NY

For Black Friday 2020 we were asked to build a 12’ x 12’ x 8’ cage to promote and display Snipes x PS5 apparel and the new PS5 itself. We fabricated custom LED fixtures using 3D printed housings to create an illuminated border around the cage, and built out the back wall of with double sided printed scenic wall flats. We used our CNC router to add a push-through LED component to the flats that highlight the collaborating brands. We also built a custom illuminated pedestal with a clear acrylic top to house the new PS5 on display inside the cage.

View from the inside of the cage

View of the back of the cage

Applying the digital print graphics to the flats in our shop before installation

View of the cage from above, set up in our shop with temporary bracing to triangulate the top corners